Privacy & Cookies
Last updated: 18 October 2018
At Hilary Marston School of Ballet we take your right to privacy seriously and respect any personal data about you and your child you share with us and endeavour to keep it safe, whatever your relationship is with us.
We use your information in accordance with applicable EU data protection laws and regulations.
How we collect information about you
How we use your information
How we keep your information safe
Who has access to your information
How to access and update your personal information
Changes to this policy
1. How we collect information about you
We may collect and process the following data about you:
Information you give us
We collect information in a number of different ways. You will be asked for certain personal information about your child as a requirement in order for us to put him/her in the correct ballet class or enter him/her into an exam on your behalf. We may also ask you further questions that are relevant for the specific purpose.
This information may be provided when you register your interest in a ballet class on our website, register to receive our e-newsletter, buy from our shop, or by corresponding with us by phone, email or otherwise. The information you give us may include your/your child’s name, address, email address and phone number, date of birth, or social media.
Information we collect about you
When you visit our website we will automatically collect technical information, including the IP address used to connect your computer to the internet and your login information, information about your visit such as the service you viewed on our website, and the interactions you made with our website. For more details, see the section on Cookies below.
Information collected by a third party
2. How we use your information
We use your data to:
- Provide you with the services, products or information you have asked for (for example when you purchase an item from our shop, or you book a dance lesson, dance workshop or exam with us).
- Send you e-newsletters that you signed up for.
- Provide you with information about the lessons/exams/workshops you have booked or our activities that you have agreed to receive.
- Manage your marketing preferences.
- Comply with financial regulations and the law.
Whilst generally we will seek consent to process your data at the point we collect it, in some cases we may process data without consent when we are legally allowed to do so and where it is in our legitimate interests, provided we respect your legal rights.
We may also analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you or to help us find others like you who might like to show their support. We may make use of additional information about you, including geo-demographic information and measures of affluence, when it is available from external sources, such as Facebook, to help us do this effectively.
We may contact you for marketing purposes by email if you have opted in to receive these. If you have provided us with your postal address or telephone number we may send you direct mail for marketing purposes unless you have told us that you would prefer not to receive such information.
You have the right to request that we do not process your personal information for direct marketing purposes.
You may opt-out of marketing emails at any time by clicking the ‘unsubscribe’ link in our marketing emails.
If you request to receive no further contact from us, we will keep some basic information in order to avoid sending you unwanted materials in the future, and to ensure that we do not accidentally store details for the same person multiple times.
3. How we keep your information safe
We take appropriate precautions to protect your personal data, for example our online forms are encrypted and our network is protected and routinely monitored. All personal information is stored in a central database which has stringent measures in place for restricting access and preventing external data breaches. Bank and credit card details are not stored in this database and are encrypted.
We undertake regular reviews of who has access to information that we hold to ensure that your information is only accessible by appropriately trained staff and third party organisations, such as payment platforms we use, who process data. Our approach to personal information involves restricting access to sensitive personal information, for example health information and passport details, to only those departments that need this data in order to carry out their functions.
We use external companies to collect or process personal data on our behalf. We make sure we only work with companies that comply with the Payment Card Industry Data Security Standard (PCI DSS) and we do annual reviews of their data processes to be certain that they meet our data protection expectations and requirements.
Unfortunately, no data transmission over the internet can be completely secure. Whilst we do our best to protect your personal data, we cannot guarantee the security of any information which you transmit to us online and you must understand that you do so at your own risk.
4. Who has access to your information
We will not pass your personal information to companies, organisations and individuals outside of Hilary Marston School of Ballet unless we have your permission.
We will never sell, swap or rent your information to third party organisations, and we do not share your personal information with third parties for their benefit.
We may allow our staff, consultants or other external providers acting on our behalf to access and use your information for the purposes for which you have provided it to us (such as booking dance lessons or exams, delivering mailings, analysing data and processing credit card payments). We will only provide those companies with the information they need to deliver the relevant service, and we make sure that your data is treated with the same level of care as if we were handling it directly.
There are certain circumstances where we may be required to disclose your personal information by law or court order or, in appropriate circumstances, with law enforcement agencies when we believe it is necessary to protect our rights, property or safety and that of our staff, volunteers and supporters.
5. How to access and update your personal information
We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate by contacting our Hilary Marston School of Ballet team using the contact details below. You may also withdraw your consent for us to keep your personal data for some of the above purposes by writing to the address below.
You have a right to access the personal information we hold about you and in certain circumstances to be provided with a copy of that information. You can request this free of charge by email to or by writing to:
If you are unhappy with the way in which your personal data has been handled you are entitled to make a complaint to the Information Commissioner’s Office.
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7. Changes to this policy
8. Contact us